Pogue's Run Grocer

We're super-excited about Indy Food Co-op's Pogue's Run Grocer — and since it's Indianapolis' only community-owned grocer, there are plenty of other folks excited about it as well. Applying our collaborative Hands-on Branding process, we developed an identity for the Grocer, producing a set of brand guidelines that helped a team of volunteer designers, developers and architects stay on message and "on brand."